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Director Category Insights - Guest Insights

Apply Now Location: 1000 Nicollet Mall, Minneapolis, Minnesota, United States, 55403-2542; job id: R0000182155
job family: Market Research
schedule: Full time

About us:

Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

A role on the Category Insights team means being a champion for our current and future guests, and inspiring the organization to act in their best interest. Here, you’ll lead the consumer research that helps Target Marketing and Merchandising seize our most valuable and important opportunities. You’ll distill relevant information into insights and implications that answer the ever-critical question: “So what?” Your influence will help spark original ideas and actionable strategies.

As a Director, Category Insights, you will consult, influence and guide senior leaders to make guest-centric decisions and develop guest-centric, breakthrough strategies to address changing consumer and business needs. You will lead a team of insights consultants in the scoping, design and execution of a variety of insights projects in partnership with internal and external partners. You will help design and facilitate experiential learning sessions that inspire partners to act. You will play a leadership role on the Category Insights team, helping shape the team’s future and execute the day-to-day.  And, you will teach and coach others across the team.

About you

  • Bachelor’s or Master’s degree

  • 7+ years of market research experience

  • Intimate understanding of what a great insight looks like and how to get there

  • Ability to synthesize and clearly communicate complex findings to focus on the critical implications and actionable opportunities

  • Experience analyzing syndicated data (e.g., Nielsen, IRI, Numerator)

  • Strong communicator who can bring insights and ideas to life through expertly crafted narratives

  • Skilled facilitator who can design and execute experiences that drive guest empathy and compel action

  • Desire and ability to develop others and create an environment in which colleagues thrive and deliver world-class results

  • Strong business acumen

  • Strong collaborator with experience building partnerships and influencing vertically and horizontally

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.

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  • Marketing, Media and Communications, Minneapolis, Minnesota, United StatesRemove

culture

What’s it like to work here? We’re asked that a lot. Target respects and values the individuality of all team members and guests—and we have lots of fun in all that we do.

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