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Marketing Manager - Store Experience Marketing

Apply Now Location: 1000 Nicollet Mall, Minneapolis, Minnesota, United States, 55403-2542; job id: R0000184338
job family: Digital Marketing
schedule: Full time

Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

A role with Target Store Experience Marketing (SEM) means an opportunity to help shape our guests’ holistic experiences by connecting our guests to our brand and influence the way they engage, shop and buy.  In this role, you’ll drive development of in store marketing strategies and concepts that consistently deliver inspirational, easy and undeniably Target shopping experiences for our guests.  

As a Marketing Manager, Store Experience Marketing, you’ll address guest and business challenges by developing clear and measurable in store marketing strategies and activation plans, guided by Target’s enterprise and pyramid priorities. You’ll lead with a guest-first mindset, knowing how they shop and what they need in store.  You’ll regularly be in market to competitive shop and understand how other businesses organize and market their products as well as use your analytical skills to draw conclusions from relevant data sources to make appropriate recommendations.  You’ll build and maintain strong working relationships with key partners both inside and outside the company as well as drive collaboration across the company.  This role provides expertise and guidance on cross divisional projects w/in pyramid and/or across store. You’ll evaluate creative against your brief ensuring it meets project goals and objectives.  This role is accountable to annual & monthly planning and forecast and ensuring department is maintaining safety, legal & patent guidelines and Target brand standards.

The role reports to Senior Manager, Store Experience Marketing.  Core responsibilities of this job are described within this job description.  Job duties may evolve at any time due to business needs.

About you:

  • Four-Year degree in Marketing or equivalent experience
  • 5-7 years of marketing experience, strong preference for previous retail and/or partnership marketing experience
  • Demonstrated experience translating business strategy into marketing strategy and writing successful creative briefs
  • Ability to manage multiple projects in a fast-paced environment, with varying levels of detail
  • Ability to work effectively amidst ambiguity  
  • Strong interpersonal and communication skills 
  • Excellent negotiation and problem-solving skills 
  • Demonstrated ability to collaborate effectively with partners internal and external to the enterprise, including effective guidance of cross-functional teams to advocate for Guest-focused solutions 
  • Strong sense of composition and design detail 

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.

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  • Marketing, Media and Communications, Minneapolis, Minnesota, United StatesRemove

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